Rafiat Babayode is a dynamic entrepreneur, venture builder, and award-winning product management expert with a proven track record of driving digital transformation, AI adoption, and product-led business growth. As CEO of Rapid Launch, she has helped scale over 15 ventures, guiding organizations through AI-driven innovation, automation strategies, and workforce transformation.
With deep expertise in product-led growth (PLG), data-driven decision-making, and agile product development, Rafiat specializes in helping businesses scale digital initiatives beyond pilot projects. She works closely with energy companies, corporate innovation teams, and industry leaders to align technology, product strategy, and business execution for sustainable impact. Her expertise lies in integrating AI, automation, and customer-centric product strategies to drive revenue, market expansion, and competitive advantage.
Rafiat is deeply committed to positioning Alberta as a global leader in digital and AI-driven innovation, helping traditional industries including energy reimagine operations, optimize efficiency, and future-proof their workforce. She is known for her ability to translate complex technological shifts into scalable, product-led solutions, making her a trusted advisor for executives and innovation teams navigating the evolving landscape of AI, automation, and digital transformation.
A sought-after speaker, panelist, and corporate strategist, Rafiat has delivered keynote talks, executive masterclasses, and workshops on product-led innovation, AI adoption, workforce transformation, and digital strategy. She provides practical, results-driven insights that help organizations move from idea to execution, pilot to scale, and vision to reality.
Through her work, Rafiat has helped businesses streamline operations, enhance customer experiences, and unlock new revenue opportunities by embedding AI and automation into their core product strategies. Whether working with corporations, startups, or innovation ecosystems, she delivers product-led strategies that drive sustainable scaling, customer retention, and business success in today’s rapidly evolving digital landscape.